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blue diamonds, like other colored diamonds, can be worn for special meaning or events. They are commonly bought for specific wedding anniversaries, and are also April’s birthstone. These gems have a fascinating history. The most popular of them being the Hope diamond, which has a special history, filled with intrigue as it was passed from king to king.


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WHAT IS THE RIGHT VOICE FOR YOU? Marketing Articles | November 21, 2001
There has been a major change in the American ... For the first time, many older citizens ... ... income. Among younger people ... the mode now is both par


There has been a major change in the American social
structure. For the first time, many older citizens have
significant discretionary income. Among younger people with
children, the mode now is both parents working. Many couples
have very little discretionary income.

Different Folks Need Different Strokes

You simply can not talk the same way to Xers and Senior
Citizens. It won't work because the value structures differ
between these groups. And so do their attitudes. More
important, they respond differently to a given stimulus.

For the most part Tremaine Edmunds Camo Jersey , buy decisions are made emotionally, then
justified later with "reason." On a website the emotional
response that triggers the buy decision comes from what is said
in the sales presentation.

This means you must know precisely who you are talking to.
It means understanding their values, attitudes, and goals.
And it means understanding what motivates them to buy.

Voice Matters

Grab a Western novel, a thriller, a mystery Josh Allen Camo Jersey , and maybe a tale
of romance. Read a bit in each. Writers speak about voice, and
struggle to get it right in all of their work.

Voice is a casual term that includes style, imagery, and
emotional triggers effective with the reader. It also includes
selection of vocabulary, and such simple things as sentence
length. In short, anything that helps project a specific tone
or feeling is part of the voice that produced it.

As suggested above Jim Kelly Camo Jersey , the voice appropriate for Xers is
inappropriate for Seniors. And conversely.

Off-Target Input Can Mislead

Input from off-target visitors may distract you. It's
possible given sufficient input of this sort, you may be
persuaded to introduce a new product to take advantage of
apparent interest. In doing so, however, you have broadened your
focus, rather than narrowing it. This is always the wrong thing
to do.

What's more, the off-target product will strike targeted
visitors as being off key in some way Dawson Knox Rush Jersey , if not in fact negatively.
In the end, you are likely to drive away more targeted traffic,
than you are able to generate with the off-target product.

An Aside: If you stumble across something that seems of
interest to a significant off-target group, rather than weakening
an existing site, consider building another which can be totally
targeted to this newly defined group.

A Target Within A Target

Suppose you have decided to target Seniors. And you know
enough of their convictions and motivations to be effective in
talking with them. That is, you can relate to them in an
appropriate voice. An additional step can be helpful.

Define a subset of this group and thus narrow your target
even further. Then adjust your manner of speaking accordingly.
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